Lifetime Member Spotlight: Brian Rea


First, I was really never a member of the U.S.B.G., but more of an advisor. I joined the
U.K.B.G. in the early 1950's, and eventually became it's East Coast Area Representative.
At the time I was Head Bartender at a well known establishment in New York City known
as the "21" Club.  There was also a West Coast Chapter, that broke away in the mid 1950's
 to become the U.S.B.G. Most members joined the Guild (any of them) because it finally 
organized groups of bartenders, offered training, industry field trips, continuing educational programs, monthly news magazines with worldwide chapter news, monthly meetings, and a sense of purpose, as well as a feeling of prestige. 




I moved to California in  the early 1960's, and was in contact with members and meetings
on a sporadic basis. Could not truly participate more as I was a single father raising three
small children, and attending school at night. In 1969, I ended my bartending career, and
became a Corporate Beverage Director for Host International, which involved traveling on the road six plus months a year, checking on bar/beverage operations nationwide, which again limited participation with the Guild on any constant basis. But I still was in contact with Jose Rusieco quite often, who sure as hell worked extremely hard and diligent on Guild business. In my mind he was the Guild! 





Hats Off to Brian

March 14, 2016 07:05 PM by Livio Lauro

Cheers Brian! 

Brian is amazing!

August 12, 2016 11:17 AM by Frederic Yarm

When I was writing for the Tales Blog for Tales of the Cocktail 2010, we all had to pick a seminar speaker to interview, and I chose Mr. Rea. I was not disappointed:

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