Negroni Week - Goals Crushed!

Negroni Week 2017, presented by Imbibe and Campari America, has come to an end and the final numbers are crushing all the goals.

7,700 bars signed up and raised a total of $522,239.

168 bars chose the Helen David Relief Fund as their charity and raised over $8,000 to benefit bartenders and their families fighting (breast) cancer.

Apart from the bars raising funds for the charity, Tony Abou-Ganim’s Team Negroni also cycled in seven cities, covering 40 miles behind the handlebars in each city. Riders raised funds through Crowdrise (it’s not too late to make a donation!) and raised a total of $46,390... an amazing number that proves how our community comes together to show support to our fellow bartenders in challenging times.

Negroni Week Recap.jpg

It was a wonderful week wherein many USBG members and industry aficionados showed their support. USBG Executive Director, Aaron Gregory Smith, joined the team at the San Francisco ride. King Cocktail, Dale DeGroff, showed his support at the Happy Hour at Leyenda in Brooklyn and enjoyed a Negroni with the team. The Gastronomista, Emily Arden Wells, cycled in Santa Fe during the New Mexico Cocktail & Culture Festival and dedicated a blog post to Tony Abou-Ganim and Negroni Week.

That’s not where it ended, though.

Through local initiatives, like a karaoke night at the Sand Dollar in Las Vegas, or SeongHa Lee’s Spoon & Shaker initiative to donate part of the proceeds to the HDRF, an additional $13,000 was raised. 

To learn more about the HDRF or to apply for a grant for yourself or for another USBG member, please visit the USBG Foundation.  

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