Shake It Up Heads into Year Three!

Shake It Up! is a true USBG National Competition! Now entering our third year partnering with Nightclub and Bar to offer this competition at the Nightclub and Bar Show in Las Vegas right on the Trade Expo stage! 


Each year 10 of our top ranking competitors from all USBG competitions throughout the year are invited to apply to compete in Shake It Up! All applications are blind scored and applicants earn additional points for each competition based on participation and placement. This formula recognizes our most engaged competitors and creates a All Star line up in a very exciting "Best of the Best" competition!


Our competitors are competing for coveted spots to represent the USBG in the IBA World Cocktail Championship and the Pan-American Cocktail Competition. Last year, Shake It Up competitors were also invited to participate in VinExpo in Bordeaux, France where the USBG was selected as the guest country to host the Spiritual Bar during the Exposition. This was a thrilling opportunity for our bartenders to participate in and showcase their talents on an international scene.


Each year we add on to our partnership with Nightclub and Bar. Last year, we launched the first Flair Competition qualifier for our global competitions and are excited to be bringing the Flair competition back to Shake It Up 2016! The Flair Competition combines both entertainment bartending and mixology for a show stopping experience! Competitors are selected similarly to the classic competition with both a blind mixology score and an entertainment score for a video submission. Last year, our Flair winners, Rodrigo Delpech, came home with the second place win in the IBA WCC and Luis Ortiz placed third in the Pan-American Competition!


But the Nightclub and Bar Show isn't all about competition. For the second year in a row, we are bringing back the USBG Mixology track with educational seminars geared directly to our members. For information about seminar topics, please view the digital program brochure at


So what's new this year?  The USBG has also been invited to participate in the Welcome Reception which attracts over 3,000 attendees! This is a great opportunity for our Shake It Up Competitors to showcase their creations, offers more exposure to our brand partners and gives attendees some insight on who we are and what we do.


Lastly, through our partnership with the Nightclub and Bar program, we are able to offer steep discounts to our members in addition to some free giveaways.



Favorite" this community for a chance to win one free Conference Plus Pass to Nightclub & Bar Show – The Premier Event in the Bar & Nightlife Industry – taking place March 7-9, 2016 in Las Vegas!  Conference Plus Pass includes access to: Expo Floor, Keynotes, Welcome Kickoff Party, Conference Program and additional Nightlife Events ($549.00 Value). Does not include airfare or hotel.

We will select one winner per month until the conference. Good Luck!

Step 1 - Click on "Shake It Up" on the top left to go to the Community Home page.

Step 2 - Click on the "Heart" icon to Favorite Community.

Step 3 - Select the regularity of the Community Updates. We recommend "Weekly". You may change your subscription settings at any time.



Exclusive USBG Offer: Save up to $30 off passes to Nightclub & Bar Show!  Use codeSAVE10 and save $10 off an Expo Pass or Expo Plus Pass.  Use code SAVE30 and save $30 off a Super Premium Pass, Conference Plus Pass or Conference Pass.  Register now at Code cannot be applied to previously purchased passes or combined with other offers.


We hope you will join us in Las Vegas to participate in the mixology track and support our USBG competitors!

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