Understanding Why and How We Taste


Straight on the heels of the 2017 World Class Global final, we are off with another year of World Class magic! 

We will begin with an Educational Tour focusing on Why and How We Taste.

Understanding why and how we taste our base spirits is an important foundation for creating a great cocktail.


Join us for a tasting and analysis of six Diageo Reserve Spirits that embody the best examples of the Vodka, Gin, Tequila, Bourbon, Scotch and Rum categories. You will learn to dissect the five primary tastes, ascertain range within each, explore how we layer flavors to create depth and complexity.

Then, we will dive into the World Class application process, talk about best practices, and answer questions. We will also present a Dealer's Choice session that will offer the opportunity to replicate this challenge in a group setting--present your cocktail and have other cocktails presented to your group--using the actual judging sheets from the competition.


We will be sharing invites with RSVP forms for the 18-chapter tour listed below and space is limited, so make sure to claim your seat! If you are not in a Chapter city, we will host a similar session through an online webinar. So, keep a look out for future communication. 


World Class
Bartender Lab Tour


Las Vegas
Tuesday, September 19, 2017


Kansas City
Tuesday, September 26, 2017


Tuesday, October 10, 2017


San Diego
Wednesday, October 11, 2017


Monday, October 23, 2017


Wednesday, October 25, 2017


Wednesday, October 25, 2017


Washington DC
Monday, October 30, 2017


Monday, October 30, 2017


New York
Monday, November 6, 2017


Wednesday, November 8, 2017


Wednesday, November 8, 2017


San Francisco
Tuesday, November 14, 2017


Tuesday, November 14, 2017


Thursday, November 16, 2017


Los Angeles
Wednesday, November 29, 2017


San Antonio
Wednesday, November 29, 2017


Monday, December 4, 2017



Recent Stories
Get to Know Your Western Finalists!

2018 Regional Conferences - REGISTRATION OPEN

Lucid Cocktail Classique Semi-Finalists Announced!

Terms of Service | Privacy Policy | Refund Policy | Contact