Re-Imagining the Classics sponsored by Kübler Absinthe



Re-Imagining the Classics sponsored by Kübler Absinthe



Since the dawn of the cocktail, Vodka, Tequila, Rum and a host of other spirits have dominated the flavor in the classics. It’s time for Absinthe to join this elite group! The USBG and our newest USBG Gold Partner, Altamar Brands, is challenging you to "Re-Imagine a Classic" using Kübler Absinthe as the base! 


Absinthe is arguably one of the most storied and misunderstood ingredients. From a taboo past; often shrouded in mystery, inaccurately linked to hallucinations, and with distinctive drinking traditions it often is relegated to being used as just a dash or a rinse - rarely a base. Absinthe makes a unique, challenging, and often transformative base ingredient in cocktails. Different botanicals playing against different counter ingredients adding crazy complexity in places where it's unexpected.


The goal is to spur some inspiration and encourage you to re-imagine a classic cocktail utilizing Kübler Absinthe as ALL or PART of the base ingredient. Split bases are fine as long as you use at least 1 ounce! The cocktail will likely be significantly transformed. Also, don't be shy if you feel inspired to transform the cocktail even further away from its origin, just be prepared to let us in on your thinking!


If you don't think the experimentation alone is motivation enough, we will be taking one winner from each of the five USBG Regions on a historical Absinthe adventure to the Val-de-Travers in Switzerland, the birthplace of both Kübler and Absinthe!


For full contest rules, click here.


So, get your creativity on and enter your application by 11:59pm on January 16th!


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