The USBG is excited to announce the launch of USBG LEAD Online Learning!
Learn – Engage – Achieve – Discover
Welcome to USBG LEAD Online Learning!
The United States Bartenders' Guild (USBG) is thrilled to introduce USBG LEAD Online Learning, our latest initiative designed to empower and educate members from all corners of the industry. With USBG LEAD, our aim is to foster an environment where bartenders and hospitality professionals can come together to Learn, Engage, Achieve, and Discover.
About USBG LEAD: USBG LEAD Online Learning is a pioneering educational program that unites various online educational seminars, including the widely renowned quarterly "EdCom Presents" Online Seminar Series and the National Charity Foundation's online seminars. By bringing these educational opportunities under a single umbrella, we are committed to enhancing the educational experience for our members in numerous ways.
This holiday season, we’re unwrapping knowledge from the LEAD Seminar Vault. 🎁🍸
This holiday season, we’ll be spotlighting standout LEAD seminars from this year and years past—a celebration of the education that continues to shape our industry. Join us December 15–20 as we highlight a featured seminar each day. Follow @usbg on Instagram for daily details on each spotlighted session.
As part of this series, we’re making two full LEAD seminars freely accessible to all bar professionals, industry associates and community enthusiasts—because great education should be both shared and sustained.
1. Consultancy 101- Panelists LaShan Arceneaux, Kim Haasarud, Zach O'Haire, and Moderator, Jess Pettitt discuss starting a consultancy, keeping it running, and growing your business. Hear pros and cons of being a consultant, best practices, and what these industry professionals wished they would have known earlier. Full Seminar HERE
2. How to Win Cocktail Competitions- Nigal Vann discusses the unspoken rules of performing successfully in cocktail competitions. You will see that different brands and competitions have different goals. By learning this you will appear to be more professional and be closer to being the ideal candidate. Full Seminar HERE
Available On Demand: LEAD Seminar Archive for Members
As a membership benefit, all USBG members now have access to past LEAD programs on demand. Click HERE to explore past LEAD program seminars and enhance your education!
Register for Current LEAD Program
Find new LEAD programs, featured here while the registration window is open!
Led by NVWA Instructor, Liz Pirnat, this dynamic seminar provides bartenders with a practical foundation in the world of wine. Participants will explore key grape varietals, major wine regions, and the essential principles that shape wine styles and flavor profiles. This seminar also covers core skills in wine service and proper storage techniques - equipping bartenders to make confident recommendations, enhance guest experiences, and elevate their overall beverage knowledge..
Tuesday, January 13 at 11 AM PT/2 PM ET
What USBG LEAD Offers:
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Comprehensive Learning: Our program offers a diverse range of educational content, spanning from cocktail techniques and mixology to responsible service and leadership skills. USBG LEAD is your one-stop destination to stay at the forefront of industry knowledge.
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Community Engagement: We understand the importance of networking and learning from your peers. USBG LEAD encourages interaction and engagement among members, fostering a supportive community where knowledge is shared and connections are made.
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Professional Achievement: USBG LEAD empowers you to take charge of your professional growth. Whether you're looking to earn certifications, gain new skills, or advance your career, our program provides the resources and support you need.
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Exciting Discoveries: Explore the latest trends, innovations, and insights in the world of bartending and hospitality. USBG LEAD will keep you informed about emerging opportunities and help you adapt to the changing landscape of our industry.
Why USBG LEAD Matters:
Bringing all educational seminars under one program accomplishes several important objectives:
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Enhanced Review and Analysis: USBG LEAD allows us to review and analyze a broader set of metrics, enabling us to continuously improve our educational offerings based on real-time feedback.
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Relevance and Inclusivity: We are committed to ensuring that our program offerings are relevant, inclusive, and tailored to the needs of a broader scope of members, irrespective of their level of experience in the industry.