Partner with USBG
We believe tending & owning bars is an honorable career choice. Our goal is to empower bartenders to take charge of their careers, and we accomplish this through working with our committed partners to enrich the career advancement of our members through peer-to-peer learning, expert instruction, service projects, and competition.
With the diversity of the hospitality community, we offer a variety of Partnership packages to suit our partners’ needs to provide the perfect connection to the USBG community. The USBG can manage program services and communications to share brand experiences on a national or local level- a service available for all USBG partners.
To learn more about partnering with us, visit our Partnership page.
Boston Beer Co.
The Boston Beer Company, one of the largest and most innovative craft beverage companies in the U.S., is known for pushing boundaries in flavor and refreshment. Among its standout brands are Twisted Tea, the original hard iced tea that’s become a go-to for easy-drinking fun, and Sun Cruiser, a crisp, citrus-forward malt beverage designed for laid-back refreshment.
Campari Academy
Campari Academy is Campari Group's global education platform, dedicated to inspiring and empowering bartenders through world-class training, industry insights, and creative resources that elevate the craft of hospitality.
Diageo
Diageo is a global leader in premium beverage alcohol, representing some of the world's most celebrated spirits and beer brands. Driven by innovation and a commitment to creating positive impact, Diageo proudly supports the hospitality community around the world. Through its partnership with the US Bartenders' Guild, Diageo is showcasing five iconic brands: Bulleit, Casamigos, Don Julio, Johnnie Walker, and Mr. Black
Saga Spirits Group
Saga Spirits Group is dedicated to crafting exceptional bourbon and rye whiskeys while creating a comprehensive visitor experience that celebrates Kentucky's rich distilling heritage. Its flagship project, a new distillery and tourism complex in Versailles, Kentucky, is poised to become a significant economic driver for the region. With a focus on quality, innovation, and community engagement, Saga Spirits is positioned to make a meaningful impact on Kentucky's whiskey industry through its growing portfolio of premium brands, includingTrue Story Whiskeys and Brothers of the Leaf Whiskeys.
Media Partners
Bar Magazine - BARTENDER Magazine - Imbibe Magazine
Mission Partners
Distilled Spirits Council of the US (DISCUS)
Flair Bartenders Association (FBA)
International Bartenders Association (IBA)