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LEAD Online Seminar: Consultancy 101 Panel

Tiffany Soles
Tiffany Soles
April 8, 2024
LEAD Online Seminar Consultancy 101 Panel
Online Seminar: Consultancy 101 Panel
Thursday, April 18 at 11 AM Pacific / 2 PM Eastern


Join our panel of industry professionals for a discussion about starting a consultancy, keeping it running, and growing your consultancy business. Hear pros and cons of being a consultant, best practices, and what our panelists would like to have known earlier. 

About The Panelists:

LaShan Arceneaux

LaShan Arceneaux

LaShan Arceneaux is a veteran in the cocktail industry with over 30 years of experience. She is an entrepreneur, master of sugar and salt, chef, and cocktail consultant at Three Lumps of Sugar.

LaShan has been chosen as a scholarship recipient from Women of the Vine and Spirits and has held several leadership roles with the USBG. She was the winner of the most recent Oxtail Mashup Bartender Challenge and named to the World Class US Top 100 Bartenders

Kim Haasarud

Kim Haasarud

From her humble beginnings as a bartender to becoming a James-Beard honored mixologist and author, Kim Haasarud has embraced innovation and hospitality throughout her work on hundreds of projects with clients ranging from hotel groups, restaurant chains, mixology bars, liquor brands, distributors, and other beverage brands both domestically and internationally with her beverage consultancy, Liquid Architecture LLC. 

Kim has held multiple leadership roles within the USBG, including past National President and Board Member, as well as serving on the USBG National Charity Foundation Board of Directors. 

She opened Garden Bar PHX and The Cocktail Collaborative (a hospitality workspace) in downtown Phoenix, where the bar took home two Foodist awards, “Best Mixologist” and “Superb Bar”. She currently lives with her husband Kevin, two children Holden and Maddy, and miniature Australian Shepherd, Lucy, in Phoenix, AZ. 

Zach O’Haire

Zach O’Haire

Zach O’Haire is the founder/owner of Distilled Hearts, a bar forward industry consultant with over 25 years of experience. 

With a passion for food and beverage, an eye for detail, and a progressive business mindset, Zach has developed, trained, and operated successful food and beverage programs with dozens of restaurant, bar, and hotel brands and more than a hundred locations worldwide. His flexible, custom-tailored, and hands-on approach covers everything from bar design to menu concepting, operational processes, staff training, and more. 

Zach is a current member of the USBG Phoenix Chapter, a previous Chapter Director, and has been recognized for his work in many nationally recognized media outlets including Forbes Magazine.

Jess Pettitt (Moderator)

Jess Pettitt (Moderator)

Jess Pettitt, M.Ed., CSP, has always had a foot in two different approaches to her life. Perhaps it is her Texas roots, but she believes to thrive in this world you have to ride two horses at once – one of humility and one of ego. 

This is why while hosting and performing stand-up in NYC she also worked as a diversity and inclusion specialist as a day job. She quit her day job after a decade and almost 20 years later still uses humor to deliver actionable content related to everything you ever wanted to know about where leadership and diversity collide but are afraid to ask. Though often referred to as a thought leader, Jess responds that she just makes leaders think. 

For Diversity, Equity, and Inclusion work to stick, the first step is a conversation that matters about what you don’t know you don’t know then you can do the best you can with what you have some of the time without getting sued, losing talent, or failing customers.


To learn more and register, click HERE. Registration is free for current USBG Members and $29.99 for Non-Members. Thank you to the USBG Education Committee for your hard work coordinating this seminar! 


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