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Torres Brandy Zero Challenge

Calling All Innovative Bartenders:

Be the Sustainable Bar Champion!

Do you have an ingenious idea that could transform your bar into a sustainable oasis? If the answer is yes, the TORRES BRANDY ZERO CHALLENGE, a program of the USBG, is tailored just for you.

Participation is as easy as 1 - 2 - 3:

  1. Share a 30-second video and a written paragraph detailing your sustainable bar project/idea (page 3).
  2. Craft an original Torres Brandy cocktail (page 4).
  3. Submit your entry by the Application Deadline - November 3 at 11:59 PM PT

Apply Here

Are you the mastermind behind the bar? Do you have the skills to craft extraordinary cocktails while also possessing a vision for a sustainable bar future? If so, we're searching for you! Now is your moment to shine on the world stage as the torchbearer for the very first competition dedicated to managing sustainable bars.

Allow us to introduce the Torres Brandy Zero Challenge, proudly brought to you by the USBG. This is not just a challenge; it's a call to action for Bar Managers and Bartenders from every corner of the globe! We invite you to unleash your creativity and submit your groundbreaking sustainable bar initiatives, ushering in a new era of eco-friendly mixology.

The Torres Brandy Zero Challenge is not just any competition; it's the inaugural international showdown to honor the world's most sustainable cocktail bar project. Join the ranks of visionaries like Barcelona's award-winning Paradiso, which secured the top spot in the first year with their sustainable concept and the remarkable Paradiso Waste Lab now springing to life!

In the second year of this extraordinary opportunity, we've crossed the Atlantic to bring it to America! The doors are now wide open for you to share your ingenious project, showcasing how you'd set up and run a sustainable bar that sets new standards in the industry.

The journey begins with the selection of the four top-scoring applicants, who will earn their ticket to the National Final in the heart of New York in Winter 2024. The champion of the National Final will then embark on an incredible adventure representing the United States in the Global Final taking place in Barcelona, Spain from March 19-22, 2024. There, they'll compete against ten other nations, vying for the title of Torres Brandy Zero Challenge International Champion and the realization of their sustainable bar dream!

At TORRES BRANDY, we're taking our commitment to the environment to the next level within one of the spirits industry's most crucial channels. This is not merely a competition; it's a global movement aimed at reshaping the mindset of the cocktail bar world. Join us in this exciting endeavor, and let's craft a sustainable future for the world of mixology!

Do you have what it takes?

Apply Here

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