That's a Wrap for Behind the Barrel 2024!
Returning for its ninth season in 2024, the Behind the Barrel program was an unforgettable educational bourbon experience sponsored by Wild Turkey & Wilderness Trail.
Associate Blender Bruce Russell and Co-Founder Dr. Pat Heist poured their expertise forward to the bartending community, as they mentored the next generation of bourbon makers, advocates, and enthusiasts.
This year, 90 bartenders were selected to visit Wild Turkey and Wilderness Trail Distilleries, where they gained invaluable insights into the Wild Turkey legacy, explored how science can be leveraged for innovative bourbon production, and created unforgettable memories with the Russell family.
The 2024 Behind the Barrel program included two Spring Tours that took place April 24-27 and April 28-May 1, as well as one Fall Tour from September 18-21. This one of a kind 4-day 3-night trip, provided participants with an immersive Wild Turkey & Wilderness Trail experience that included distillery tours, skeet shooting, bourbon challenges, an epic Thanksgiving dinner with Jimmy Russell, and camaraderie with their fellow bartenders.
Thank you to American Whiskey Brand Ambassadors, Benny Hurwitz and JoAnn Street and Wilderness Trail Experiential Manager, Haley Perros for being incredible hosts and providing additional education throughout the experience!
Thank you also to Scot Garcia (Campari) and the entire SoHo Experiential Team for their gracious hospitality and exceptional management of all the event logistics!
Please check back for future Behind the Barrel programming and be sure to follow us on Instagram: @usbg @wildturkey @camparicommunity
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Questions about this program? Contact us!
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