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LEAD Online Seminar – Why Whiskey Knowledge Sets Your Team Apart

Ayon Banerjee
Ayon Banerjee
June 11, 2026
LEAD July 2026

Discover how whiskey knowledge transforms hospitality. Executive Bourbon steward Carol Berger of Bourbon Eventure shares how understanding whiskey’s flavor, story, and spirit empowers teams to elevate guest experiences, increase engagement, and redefine what exceptional service tastes like. 

LEAD Online Seminar: Why Whiskey Knowledge Sets Your Team Apart

Tuesday, July 14 at 12 PM Pacific / 3 PM Eastern

Register Here

About the Presenter, Carol Berger:

Current LEAD Program
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As one of the only Whiskey Experts in the catering and events industry, Executive Bourbon Steward and Bourbon Eventure Owner, Carol Berger, specializes in curating immersive whiskey and food pairing experiences that are unlike anything else in the catering and events world. From rustic rehearsal dinners under the stars to sleek rooftop soirees, blending the art of storytelling, the science of flavor, and the warmth of hospitality into one immersive, interactive experience.

No one else in the event space is doing whiskey like this! By curating a whiskey experience tailored to your menu, you not only raise the bar-you redefine it. Whether you're planning a chic wedding cocktail hour or an upscale networking event, whiskey and food pairings bring elegance, excitement, and edge to your celebration, appealing to both whiskey lovers and the whiskey curious.

@bourboneventures

 

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To learn more and register, click HERE. Registration is open and free to current and future USBG members.

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