- Log in to post comments
Heading to Tales of the Cocktail® 2025?
Be sure to check out the following USBG Partner hosted events!
…and come to USBG-Hosted Thursday Night Toast!
Join us to toast to Tales and the USBG on Thursday, July 24 at 11:45 PM at Sazerac House during our Thursday Night Tradition (TNT)! While this is a member tradition, all are welcome to attend.
Partner Events at Tales of the Cocktail 2025
Monday 7/21
Guest Shift Presented by Seedlip
Monday, July 21 | 5:00 pm – 7:00 pm
Peacock Room at Kimpton Fontenot
Roquette Guest Shift Presented by TORRES BRANDY & AMORO DE VINO
Monday, July 21 | 7:00 pm – 9:00 pm
The Will & The Way (719 Toulouse St, New Orleans, LA, 70130)
Tuesday 7/22
Fermentation 101 Presented by Ketel One
Tuesday, July 22 | 10:00 am – 10:45 am
Audubon, The Ritz-Carlton
Grab & Geaux Presented by WhistlePig Whiskey
Tuesday, July 22 | 10:30 am – 12:00 pm
Grab & Geaux, The Ritz-Carlton, New Orleans
Legacy in Every Pour Presented by Don Julio
Tuesday, July 22 | 10:30 am – 12:30 PM
Esplanade, The Ritz-Carlton, New Orleans
Mix Smarter, Not Harder: The Batching Playbook for Bars Presented by Diageo Bar Academy and DIAGEO
Tuesday, July 22 | 11:30 am – 12:30 pm
Salon I, The Ritz-Carlton, New Orleans
Breezeway Event Presented by Seedlip
Tuesday, July 22 | 12:00 pm – 1:30 pm
French Quarter Entrance, The Ritz-Carlton, New Orleans
The Art of the Upsell: Developing (and Selling!) Elevated Cocktail Menus Presented by Diageo Bar Academy and DIAGEO
Tuesday, July 22 | 1:30 pm – 2:30 pm
Salon I, The Ritz-Carlton, New Orleans
Carrollton TR Presented by Bulleit Frontier Whiskey
Tuesday, July 22 | 2:30 pm – 4:30 pm
Carrollton, The Ritz-Carlton, New Orleans
No & Low Bar Presented by Ritual Zero Proof
Tuesday, July 22 | 3:00 pm – 4:30 pm
No & Low Bar, The Ritz-Carlton, New Orleans
Fountain Bar Presented by New Riff Distilling
Tuesday, July 22 | 3:30 pm – 5:00 pm
Fountain Bar, The Ritz-Carlton, New Orleans
Maximize the Potential of your Mezcal Cocktails Presented by Mezcal Union
Tuesday, July 22 | 3:30 pm – 5:00 pm
Salon I, The Ritz-Carlton, New Orleans
A Très French Takeover Presented by High West Distillery and Mi Campo Tequila
Tuesday, July 22 | 4:30 pm – 6:30 pm
Salon I, The Ritz-Carlton, New Orleans
Last Call Presented by Crown Royal
Tuesday, July 22 | 12:00 am – 2:00 am
Wednesday 7/23
Sustainable Sips: Your Guide to Reducing, Reusing, & Recycling Behind the Bar Presented by Diageo Bar Academy and DIAGEO
Wednesday, July 23 | 11:30 am – 12:30 pm
Salon I, The Ritz-Carlton, New Orleans, 921 Canal Street
Juice and Humberto: Two Tweas in a Pod Presented by Twisted Tea and Sun Cruiser
Wednesday, July 23 | 12:00 pm – 2:00 pm.
NightBloom, 3100 St. Claude Avenue, New Orleans, Louisiana 70117
Maison Bar Presented by Hanson of Sonoma Grape Based Organic Vodka
Wednesday, July 23 | 1:30 pm – 3:30 pm
Maison, The Ritz-Carlton, New Orleans
Seeing the Future: A Deep-Dive into Emerging Bar Trends Presented by Diageo Bar Academy and DIAGEO
Wednesday, July 23 | 1:30 pm – 2:30 pm
Salon I, The Ritz-Carlton, New Orleans, 921 Canal Street
Cocktail Dilution: Full Strength Techniques on Watering Down Presented by Campari Academy
Wednesday, July 23 | 2:30 pm – 4:00 pm
Lafayette East, The Ritz-Carlton, New Orleans
Fountain Bar Presented by Trinchero Family Estates
Wednesday, July 23 | 3:30 pm – 5:00 pm
Fountain Bar, The Ritz-Carlton, New Orleans
Layers of Harmony: A Molecular Pairing Experience Presented by Ron Zacapa
Wednesday, July 23 | 3:30 pm – 5:00 pm
Salon I, The Ritz-Carlton, New Orleans, 921 Canal Street
Happy Hour Presented by New Riff Distilling
Wednesday, July 23 | 4:30 pm – 6:30 pm
21st Amendment Bar at La Louisiane, 725 Iberville St, New Orleans, LA 70130
Thursday 7/24
The Next Round: Navigating Career Growth in the Hospitality Industry Presented by Diageo Bar Academy and DIAGEO
Thursday, July 24 | 11:30 am – 12:30 pm
Salon I, The Ritz-Carlton, New Orleans, 921 Canal Street, New Orleans, LA
ABCs of Agave Biology & Resilience: Sustainability Lessons From Nature Presented by Campari Academy and Montelobos
Thursday, July 24 | 12:30 pm – 1:30 pm
Lafayette East, The Ritz-Carlton, New Orleans
Chris Patino Celebration of Life
Join us to celebrate the life of Chris Patino. Chris was an industry leader, mentor, bar owner, father, friend, and life long lover of New Orleans. He left us too soon and he will be dearly missed. Let's gather to second line in true NOLA style, and raise a glass to our friend Chris.
Thursday, July 24 | 1:00 pm – 3:30 pm
Thursday, July 24 | 1:00 pm – 3:30 pm
1pm: Second Line starts at Jackson Square
1:30pm: Second Line ends at Santos Bar
1:30pm - 3:30pm: Celebration of Life at Satos
1:30pm: Second Line ends at Santos Bar
1:30pm - 3:30pm: Celebration of Life at Satos
Grab & Geaux Presented by Ritual Zero Proof
Thursday, July 24 | 1:30 pm – 3:00 pm
Grab & Geaux, The Ritz-Carlton, New Orleans
Anatomy of the Espresso Martini Presented by Mr Black
Thursday, July 24 | 1:30 pm – 2:30 pm
Salon I, The Ritz-Carlton, New Orleans, 921 Canal Street, New Orleans, LA
No & Low Bar Presented by Ritual Zero Proof
Thursday, July 24 | 3:00 pm – 4:30 pm
No & Low Bar, The Ritz-Carlton, New Orleans
The High West Rodeo Clown Git Down: Part Deux
Thursday, July 24 | 5:30 pm – 7:30 pm
Barrel Proof, 1201 Magazine St