Online Seminar: Mastering Operations in Beverage Control States Panel Discussion
Are you looking to navigate the unique challenges of operating in a beverage control state while optimizing your strategies for success? Join Panelists, Heather Chaney (DIAGEO), Meredith McCormack (Beam Suntory), Ayesha Scott (Bacardí) and Moderator, Elizabeth Lang for a deep dive discussion to get your questions answered.
About The Panelists
Heather began her career in the hospitality industry over 20 years ago where she fell in love with both service and spirits. After making the jump to distributor sales in 2010, she worked with several large suppliers in central and western NC where she found a particular passion for the On Premise. While learning the ins and outs of sales, she continued her education by obtaining her CSS certification and achieving WSET III in Spirits, further cementing her appreciation for all things boozy. Today Heather is the On-Premise Manager for Diageo in North Carolina and in the 5 years with the company she has managed all facets of business in multiple states including Ohio, Alabama, Mississippi and Oregon. Currently residing in Charlotte, Heather spends her free time going to concerts, collecting plants, and doting on her most adorable pup, Roux.
Meredith McCormack is the Division Vice President, Control Region at Beam Suntory. She has been involved in the spirituous liquor industry for nearly 19 years, all focused within Control State markets, having started in the field as a retail account manager for on and off premise accounts. Additionally, Meredith has been a member of multiple Spirit Associations including the North Carolina Spirits Association, former two-term President and current Board Member as well as a member of the North Carolina Spiritous Liquor Advisory Council. Meredith is also a member of the Membership Committee for the United States Bartenders’ Guild as well a member of NextUp and Women of the Vine & Spirits. Prior to the spiritous liquor industry, Meredith has a master’s degree in Global Marketing Communications & Advertising from Emerson College in Boston and a bachelor’s degree in English Literature with a minor in Fine Arts from Saint Anselm College. Outside of work, Meredith enjoys regular walks and travel with her husband, Dan and son, Nate and dog, Clint.
Ayesha Scott's journey in the spirits industry began as a Transatlantic sales rep for Southern Wine and Spirits in Pittsburgh, and she currently excels as Pennsylvania’s Market Manager for Bacardí. With a combined 9 years of experience, she’s developed a passion for events and community engagement, with a knack for creating unique and memorable experiences that strengthen the bond between industry professionals, consumers and the Bacardí brands.
Elizabeth Lang (Moderator)
Elizabeth Lang is the Retail Salesperson for Maggie’s Farm Distillery South Hills in the Greater Pittsburgh area, as well as Chapter Board member for the Pittsburgh Chapter of USBG. She holds an MBA from Point Park University, specializing in International Business, Sports, Arts and Entertainment, and Management Information Systems. In the last few years, Elizabeth has started on the path toward wine and spirits education out of curiosity and a desire to be a better hospitality professional. The professional development she has completed through WSET (Wine Level 2, Spirits Level 2) has confirmed her thirst for knowledge, especially her desire to share knowledge with others.
Thank you to the USBG National Education Committee (EdCom) for your hard work coordinating this seminar! Special thanks also go out to Beth Dixon and Dave Halpern for contributing your knowledge and experiences!